Custom Software for Powerful Marketing Solutions

Trade promotion management software

Trade promotion management (TMP) applications enable you to achieve growth for your brand by:

• Developing promotional strategies & predicting sale volumes
• Executing retailer commitments effectively: Streamlined process and timely delivery
• Analyzing shipped goods volume and promotional expenses for the campaign
• Sales analysis leverages consumer research firm and retailer data to identify trends and improve strategic decision-making

Advertising planning

Strategize and design ad campaigns encompassing various platforms like TV, internet, radio, print media, and outdoor advertisements. Integrate these mediums into a unified plan to identify the most effective advertising solution customized for your requirements. Benefit from detailed visual reports generated by advanced mathematical models on a centralized platform.

Effective Social Marketing Strategies

Transforms social media into effective customer-acquiring tools through advanced marketing software development.

• Application of Social Marketing Strategies
• Analyze user behavior and generate reports via social analytics tools
• Social Network Integration Enhances Campaign Applications

Loyalty software

Enhance client loyalty through data-driven insights; identify factors driving satisfaction.

• Enhance customer engagement with tailored deals & monitor transaction records, promotional reactions, etc., to stimulate prospect interest in account management
• Loyalty apps for mobile devices: Personalized promotions & contextual product info, bridging in-store & home experiences
• Evaluate promotion effectiveness and loyalty program return on investment; monitor shifts in customer behavior patterns and predict sales trends

Marketing data analysis

Make wiser marketing choices with insights from:

• Analyzing consumer surveys entails gathering and interpreting survey data to reveal key factors shaping consumer actions
• Campaign Analysis: Evaluating vital metrics & observing total performance to optimize marketing strategies
• Data processing and unification for predicting sales growth and enhancing sales/marketing efficiency

Marketing Data Analysis Process Comprehensive Coverage (A-Z) Ensured.

• Date warehouse (DWH) implementation
• OLAP cubes streamline complex data analysis for efficient reporting & visualization
• Predictive analytics

Online Advertisement Uses Real-Time Bidding.

Optimize cost-effective ad campaigns using Real-Time Bidding (RTB) systems, including essential components.

• DSPs: Automated ad buying on demand sides
• Supply-side platforms (SSPs)
• DMPs: Efficient Data Orchestration Tools
• Analytics