Usability Testing and UX Audit Services

Usability testing

Business, tech, and UX savvy across various sectors, we evaluate your solution's user-friendliness and clarity.

The aspects we test:

Evaluates app navigation ease: identifies intricate, vague, and inconvenient navigation aspects for improvement.

Testing assesses a solution's usability by evaluating its effectiveness for completing basic and complex tasks within the application. This ensures users can successfully execute the provided scenarios.

Assessing content accessibility involves evaluating the ease of use for GUI elements, verifying appropriate text-background color contrasts, ensuring adherence to guidelines like WCAG (Web Content Accessibility Guidelines) and Section 508 when necessary, to maintain compliance with these standards.

UX audit

Usability Audit Overview: Analyzing application's information structure, identifying interactive problems, UI flaws, and performance glitches; offering suggestions for enhancement.

The stages of our UX audit

• Usability Heuristics for User Interface Design
• WCAG 2.0
• Web Usability Guidelines
• Feature inspection

Prepared is an exhaustive audit report, listing usability problems and obstacles, their severity levels determined, along with suggestions for resolution and overcoming identified challenges.

UX research

Expertise in UX design, analysis, and auditing empowers our team to extend past conventional usability testing. By offering comprehensive UX services, we unearth valuable insights often elusive in traditional UX design processes, enhancing user experiences and driving business success.

Our UX research includes

• Through a combination of expert reviews, interviews, surveys, eye-movement tracking, and additional techniques, user research is employed to identify challenges and requirements of your prospective user base. These findings formulate models that depict user interaction patterns with your product
• User persona construction involves creating hypothetical profiles of prospective users using details like name, biography, history, habits, aspirations, and motivations to better design products tailored for them
• Scenario development entails exploring methods for a user to resolve issues utilizing the proposed solution, drawing from expertise in UX research and experimentation
• User Journey Mapping: Visualization of all app interaction points encountered by users, enhancing understanding and improving user experience
• UI Prototyping: Illustrates product functionality & logic through creation of a design model

No usability design

Effective usability testing necessitates critical details like personas and user journeys. By leveraging our UX research expertise, we construct personas that authentically depict actual users with genuine needs, hurdles, and software expectations. Additionally, customer journey mapping allows for the creation of a visual representation of product usage, ensuring an accurate portrayal of the end-user experience.

Usability specifications differ across diverse fields

With a comprehensive background spanning industries such as healthcare, retail, banking, manufacturing, and beyond, we effectively empathize with customers, comprehending their requirements and usage behaviors. Furthermore, our ISO 27001 certification ensures secure collaboration, mitigating potential security concerns during partnership.

Usability needs differ among diverse user groups

Diversity in user groups necessitates distinct usability strategies within a singular application. For instance, for a corporate app tailored towards employees, testing encompasses assessing its utility across multiple roles within an organization, simulating genuine scenarios of resolving business issues with the software. Furthermore, evaluation ensures presence of UI features beneficial for novice users, while avoiding elements that may aggravate seasoned users.

Effective usability testing relies on recreating authentic user scenarios

To ascertain unbiased user experience evaluation across diverse devices, we meticulously replicate real-world scenarios that mirror your target audience's usage environments for the application. For instance, mobile usability testing encompasses factors such as performing tasks while on the move amid multiple distractions, unreliable connectivity, and a multitude of input methods including touchscreens and voice inputs. In contrast, desktop applications' usability is impacted by variables like office or home illumination, mouse usage, and more.

Prioritizing repairs proves challenging due to numerous detected problems

Using a robust ISO 9001-certified quality management system, we address more than just usability flaws. We assess and prioritize identified issues based on their severity levels, focusing on critical areas with significant impact. Moreover, we strategize an efficient sequence for addressing these issues to minimize the likelihood of introducing new problems during updates to an application's usability features.

Expert-led User Experience Testing

• Heuristic evaluation

  A UX researcher lacks insights into actual user behaviors within a trial app, including the probable sequence of operations. Instead, they evaluate your application's usability by benchmarking it against established usability principles (heuristics).

• Cognitive walkthrough

  Heuristic task analysis involves providing a UX researcher with tasks and scenarios reflecting typical user actions within a tested app, thereby simulating realistic usage scenarios.

User-centric Usability Testing

Users within the designated demographic interact with either a prototype or a functional application, designed by a UX researcher, to execute user-crafted scenarios. During this process, users are instructed to vocalize their thoughts, assumptions, and rationale behind actions executed in the evaluated software. The UX researcher then compiles and analyzes these findings, resulting in a comprehensive report detailing the testing outcomes.

Enhances user insights and expands sample size, we incorporate app usage data, web analytics, interviews, and surveys within our usability testing and UX research framework.