Business Challenge
The company was managing orders through a mix of spreadsheets, email threads, and manual price estimation. This led to inconsistent quotes, communication delays, and a high administrative burden. The client aimed to:
- Let end-users configure their countertops online with full customization.
- Provide instant pricing based on real-time material availability, delivery zones, and customizations.
- Offer resellers a dedicated dashboard to manage quotes, place bulk orders, and track job statuses.
- Reduce manual errors and simplify the internal handoff from quote to delivery.
Solution
We delivered a web-based platform that streamlines and centralizes the entire sales workflow — from custom countertop design to delivery coordination. At the heart of the system is an interactive configurator that enables users to select materials, edge styles, surface finishes, and cut-outs, with real-time pricing updates based on their selections.
Key platform features include:
- 🧩 Interactive countertop design tool with material, edge, finish, and cut-out customization
- 🧮 Real-time quoting and pricing engine driven by selected dimensions, materials, and delivery zones
- 🛒 E-commerce-style ordering with customer and reseller-specific pricing tiers
- 📏 Integrated templating and measurement request module
- 🚚 Delivery scheduling system aligned with internal logistics
- 🧾 Dealer dashboard for quote management, order history, and status tracking
- 📱 Fully responsive design supporting mobile, tablet, and desktop use
The platform’s pricing engine is powered by dynamic business rules reflecting current material availability, fabrication costs, and logistics parameters. Once a configuration is complete, customers can place orders directly through the system, which automatically generates digital job tickets and routes them to the appropriate internal departments.
For B2B resellers, we implemented role-based dashboards that allow them to manage multiple quotes, track order status, review historical pricing, and receive automated updates. An integrated scheduling module supports field measurement requests and synchronizes delivery planning with the internal logistics team.
By combining e-commerce functionality with backend operational tools, the solution facilitates seamless coordination across sales, production, and fulfillment — significantly improving efficiency for both end customers and reseller partners.
Project Stages
Discovery & Requirements Gathering: We mapped out the company’s full sales and production process, including edge case scenarios and reseller input.
UI/UX Design: Built a clean, responsive interface that works across desktops, tablets, and mobile devices.
Development: The configurator logic, quoting engine, and user flows were implemented in phases for testing and internal onboarding.
Launch & Iteration: Rolled out in select locations with feedback loops for real-world adjustments.
Business Outcomes
- 3x faster quote generation time with instant pricing.
- 100% reduction in email-based quote errors.
- Over 500 reseller accounts activated within the first 90 days.
- 40% fewer support tickets related to order status and delivery scheduling.
- Improved customer satisfaction thanks to transparent, self-service options.
Why It Worked
To deliver an accurate, user-friendly configuration and quoting experience, we used the following technologies:
React: Powered the dynamic UI for real-time selection and updates.
PHP: Handled backend logic, order processing, and integration with internal systems.
MySQL: Managed structured product data, user profiles, and historical quotes.
RESTful APIs: Ensured modular integrations with payment and logistics systems.
OAuth 2.0: Secured user sessions and access for customers and resellers.
These technologies allowed us to create a reliable, scalable ordering solution tailored to a specialized manufacturing workflow.
Need a Similar Solution?
Looking to digitize your quoting and order process for custom manufacturing or B2B sales? We help teams build configurable, real-time platforms tailored to your operations. Let’s talk!
